This is [only] a test

We’ve been experimenting some new things this summer. New programs:

yogainsession

Including yoga classes to go with our big summer exhibition. (Very, very popular)  I’m working on an interpretation project for an exhibition next year that will be quite different (in terms of both content and delivery) from our usual mode. (Very exciting!) The museum has a conservation on view exhibition happening throughout the summer, and we have a wall up inviting visitors to ask questions:

askanexpert

(Also quite popular with visitors).

We’ve also been doing some audience testing. It’s something that the department has been involved with in the past, but this summer the team is taking a deeper dive into the nuts and bolts of research and data gathering. One thing we’re looking at is interest levels for new content that we’re planning to develop.

content testing

It’s been fascinating to listen to visitors give their responses to some of the ideas. And (as always) there are surprises that pop up along the way. Some of my favorites have been:

One visitor said they would be interested in a tour of Medieval art because they enjoyed painting from that period. Soon afterwards another visitor said that everything was always about Medieval art, which they found boring.

One response to the tour topic “Surprise!” one visitor said they wouldn’t know what it was about, but they would be curious to find out. Another also said they wouldn’t know what it was about– but that they weren’t good with surprises, and rated it at the bottom.

In response to a tour on the theme of the Monuments Men one visitor expressed that they weren’t familiar with the theme, asking if that was pictures of Abraham Lincoln on his throne. (I think they were talking about the monument in DC).

It was interesting to see how differently different people responded to the same topic. We’re going to be doing content testing for at least another couple of months, and we’re starting to see some patterns emerging. I think a big part of what we do as we move forward is to think not only about which topics rise to the top in overall popularity, but also about niches. For example, some topics did not get a  lot of votes overall, but those who liked them really liked them. We also need to think about polarizing topics. “Surprise!” is a good example– people seemed to rate it either at the top or the bottom, with few in between. For those who were interested, having it in the mix was a real positive. The negative responses were very solid in their reaction– would the presence of something they were turned off by turn them off from other options?

We’ve also started testing program formats for adult audiences. We have some new types of programs that we’re going to be trying out this year, so we’re testing both how well visitors will understand the planned descriptions (this will be iterative over the next couple months), and how interested they would be to attend a program using the new formats. Can’t wait to see what we find out!

Something on my mind

For the last week or so we’ve been working on scheduling our first data-gathering adventures in July and August, which are going to be jam-packed with observations and intercepts for the whole team. We’ve also been working on planning for a couple of new programs and projects and how to evaluate them.

We’re a creative bunch, so the ideas keep rolling in and I’ve been thinking quite a bit about grouping, staging, and prioritizing. Meanwhile, the seasonal shift in the sunrise and sunset has been wrecking a bit of havoc on the homefront recently–our cats are now quite convinced that 4:15 am is breakfast time. The [only] positive thing about being awake then is that it is does build a quiet moment into the day when I can focus on something that I might otherwise not have the time to do (or that I would probably put off to another time). My what-on-earth-am-I-doing-up-now project this weeks has been a little mindmapping.

mindmapping

I keep thinking about the question Why do we do it?, and the connected question What makes this fulfilling? For me, reaching goals is part of what makes the work fulfilling, so I thought I’d start with goals I’d like to work on this year. This isn’t meant to represent what I intend to achieve in the year, but is a way to start thinking about directions and planning paths. Although I started with the idea of goals for this year, built into the map are the places I’d like to reach next year, the year after, and in a few cases some year in the future.

mindmappingdet

I think there are more than a couple of 4:30am mindmapping exercises in my future, with more refining and a few more concrete descriptions. Many of the bubbles feel like they need to be unpacked a bit. Sometimes it was hard to figure out where things were connected because it felt like they were connected to everything. Which reminded me of a tweet from Bethany at AAM this year:

I think this ties into a theme that I think has been woven through many of the planning and projecting exercises of the last couple of months, whether it’s applying some of the design thinking strategies, mindmapping, or creating personas. A lot of the focus of our discussions has been on visitor-centered-ness. It was a phrase that I heard over and over again at AAM, and it sounds like what we are trying to do, but since coming back from Seattle I’ve been thinking a lot about what we mean when we talk about visitor-centered practice or visitor-centered design. I heard a lot of examples of how that is conceptualized in panels (as well as informal discussions). How we define it in our team and in our work is going to be an important point to articulate in our planning.

For today, I included my own definition of visitor-centered-ness in my first meeting of the day, talking with the fabulous protection services staff about our collection app.

guardsand artlens

It was like giving a tour with the most engaged group ever, which was awesome. They are among the staff members who spend the most time with visitors (and the art), and they have a ton of experience and knowledge about how visitors experience the galleries, the app, the art, and the organization. I learned a lot from them this morning, and I’m excited to be talking to them again next week, when I plan to pluck their brains for even more information.