We’re all back in the saddle, post-holidays, and right back up to speed. We’re in the midst of a large-scale project connected to the upcoming Senufo: Art and Identity in West Africa exhibition– since early this summer we have been working on a multimedia tour for the exhibition that will be available as an app for iPhone. It’s a project that is both similar to many of the things that we do (either continually or regularly) already, such as our work on ArtLens and audio tours for selected special exhibitions, while also adding new experiences for the team.
One major change is that we are working in video from the start (rather than working with audio files and visual components). We took a swipe at something similar in the spring when we developed videos for the Caravaggio in conservation exhibition, and the lessons we took from that have been really helpful to this project.
Video presents challenges similar to those found in audio, as well as ones that are unique to the medium. (Such as, oh yeah, every time you want to cut our some phrase or word or uhm or uh, you can see the cut. Ohhhhhh, right….) But it also presents distinct advantages and opportunities, as well, such as getting a real sense of the people speaking, whether it is the curator or a West African sculptor. (We were very lucky to have video collected this last summer in Cote d’Ivoire).
Working on audio tours, multimedia tours, and creating video and audio files over the last few years has given me a completely different perspective on audio tours and apps when I see them offered at other museums. When I see wands or iPods or any other device being handed out at the entrance to an exhibition I now think a lot about the almost endless series of steps behind the outcome. Forty-five minutes of finished segments likely has months of recording, transcribing, scripting, editing, securing rights, reviewing, revising, re-editing, laying out the stops, cataloging all the information, getting all the credit information together, selecting thumbnails…
It’s an astonishing amount of work. (But it’s a lot of fun).
Our research and evaluation team is going to be talking with visitors about their experience using the app, and we are excited to hear what they think– and what lessons we can take away for the next project.
In the meantime, we’re getting ready for a year of storytelling– lots of projects in the hopper for 2015.