MCN2015– Content and its discontents

#MCN2015 Part one

This year at #MCN2015 I was part of a session that looked at some of the words we use in the field—words that appear over and over, but that seem to have lost (or perhaps never really had) a clear meaning. It was such a pleasure, both because I got to do this session with fantastic people whose work I admire—Jeffrey Inscho and Ed Rodley—but also because it was a really lively, interactive session and I love nothing so much as a room full of excited museum folk having at something.

IMG_0209

People came!

There are always sticky words in any field, but the three that really stood out when we were first talking about proposing a session were content, digital, and engagement. We gave an introduction to the issues around the semantics and slippery usages of these words in particular (and buzzwords in general), and then split into breakout groups focusing on one of the three words.

IMG_0208

Jeff took on “content,” Ed took “digital” (a topic about which he had given a rousing Ignite talk the night before), and I took “engagement.” Each group switched through the three words so we could try to capture input from everyone who came to the session.

With each group I asked if people had either ideas for alternative words that could be used instead of engagement, and also asked if everyone had ideas of how to contribute to a common definition for engagement (particularly if we couldn’t find a better word to replace engagement). The convergences and divergences in the lists, rounding up three groups’ worth of contributions, are fascinating.

Alternative words seemed to be a bit more of a challenge, and for many participants they said they thought their word could be either an alternative or part of the definition of engagement—and there is a lot of overlap between the two categories. The full lists are at the bottom of the post. (For both lists I’ve kept in duplicates, indicating that more than one group came up with the same word. Words that appear on both lists are bolded).

There were some themes in the conversations that happened with each group. Connecting, immersion, action/interaction, and sharing were among the ideas that cropped up repeatedly. With one group there was an interesting point that was raised by someone whose work focuses on social media—that for her engagement was clicks, follows, views. For others in the groups, particularly those in education and interpretation, attendance was the a starting point—perhaps not really counted as engagement, which seemed to require a deeper connection than bodies in the door. Several people raised the connection between engagement and measurement or evaluation. For me, one of the most thought-provoking comments (which came up in two of the groups) was when one person said that engagement for us was seeing visitors doing what we want them to do. It was a great moment in my own processing of what the term means, how we use it, and why it is good practice to interrogate why we choose the words we choose and what we actually mean by them.

For me this was something of a continuation of some of the ideas that bubbled up in a panel I was part of at #MCN2014 in Dallas. The idea behind both discussions is really one of mindfulness. (Including reminding myself to be mindful in using slippery terms). There is no perfect word. One of the participants noted that “learning” was the word that was used all over in the place of engagement in the past, but that learning fell out of fashion and engagement fell into fashion. For me, rather than finding a perfect word, I’m trying to focus on being mindful about the words I use, and to define what I mean when I say engagement, or content, or digital. I’d love to hear what you think.

Alternative words

Attendance

Attention

Care

Changed

Collaboration

Connection with People

Conversation!

Discovery

Digital

Education

Emotional Connection

Empathize

Entertain

Exploration

Financial Support

Immersed/Immersion

Impact

Inspire

Interface

Interactivity

Investment

Involvement

Involvement

Marketing

Measurable

Membership

Participation

Participation

Participation

Reflection

Sharing

Totally Absorbing

 

Definition of Engagement

Absorbing

Action

Action

Activating the Mind

Amplified

Attendance

Attracting attention

Being Present

Being (Present)

Care

Choice

Clicks

Collaborative

Committed

Connected

Connection

Connection with people

Connecting to prior knowledge

Contributing to

Conversation

Creation

Crying

Deeper Understanding

Degree of the depth of content

Democratization

Did they do what we want?

Doing

Duration

Education

Engrossing

Feel

Financial Support

Financial Support

Flow

Focus

Follows

Fun

Guessing

Holding attention

Imaginative

Immersed

Immersive

Interacting With

Interaction

Interactivity

Interest inspiring

Interface

Interior engagement vs. exterior

Interpretation

Laughing

Learning

Listening

Making

Measurement

Nounification

Part of how we define success

Participate

Participation

Personal

Perspective shift

Relevance

Remembering

Responding to

Results

Reward

Safety

Saying

Sharing

Sharing

Sharing

Semantics matter

Signs of engagement

Social practice

Thinking

Time investment

To be absorbed in

Use

Views

Visitor vs. museum perspective

What we want the visitor to do

If you aren’t already following Ed Rodley’s blog, Thinking About Museums, you should go check out his recap of how we talk about “digital” here.